Thinking “any effort on marketing is better than nothing” is a waste of resource. When marketing is neither planned or measured, it can feel overwhelming trying to figure out what is working, how much to spend or how to manage return on investment.
Effectively marketing your business can take up a substantial amount of time and money, so it is vital that you are efficient and targeted in your approach.
How I can help
A marketing plan is your roadmap. It helps you to implement your strategies and achieve your objectives. It specifies how resources should be allocated and stimulates thinking to make best use of your resources. It assigns responsibilities, task and timing and makes you aware of any problems, opportunities and threats.
That sounds complicated! It needn’t be. I use a flexible, step-by-step approach to really get under the skin of your business. We dive into the bits that are relevant for you and leave out the rest. This ensures your marketing plan is bespoke, easy to implement and achievable.
The most important thing is to allow yourself the time to get a plan in place. Then the rest will fall into place.
I have over 20 years' marketing experience and I am as passionate about my career path now, as I was when I gained my marketing degree. I enjoy the variety of work but most of all, I love seeing the positive results that marketing can bring to a business.
How do you know what marketing is right for your business?
I've seen the Facebook ads promising a six-figure salary, the never-ending free masterclasses, the hints, tips and (sometimes) jargon. It's overwhelming! Especially when all you want to do is spend your time with your ideal clients, building the business of your dreams.
Getting your voice heard in this over-communicated society is harder than ever. Over the years, I've learned that getting the basics right is the key to marketing success.
Age-old marketing theory stands the test of time. Without it, it's impossible to build a thriving business with strong foundations, or a marketing plan that creates and maintains a competitive advantage.
That's where I can help. I will eliminate any stressing or guessing about marketing techniques and I promise we'll have some fun along the way!